Often the first, and sometimes the only, interaction your audience has with your brand is on your website. The type of content, the tone and message, the appearance all play into their perception of your brand.
Brand is the emotional reaction that the public has to your organization. Working together with your internal stakeholders and your audience, you can identify not only how you want to be perceived, but how you are actually being perceived.
Though a combination of exercises, discussions, storytelling and review, we will bring clarity to your brand – both the brand that you are and the brand that you want to be. We will provide recommendations for applying our findings across your content, graphics, and messaging channels.