Search Engine Optimization (SEO) - The Solution to Being Found on the Web

The first step to a great website is to design an experience that will entice your market. Equally important is getting the market to your website. Just like physical location is key to a brick and mortar store, location on the web is critical if your customer base is to find you.

When your customers need to find your organization, they launch a web browser and start a search on the Internet. Browsers like Google only return relevant searches. Search engine optimization (SEO) is the key to making your website relevant on the Internet.

Why build a great website if nobody can find you?

SEO is the process of building your site so that it naturally brings customers to you by giving you good placement in the search results. SEO is more than just choosing keywords. It requires an understanding of coding standards, search strategies and content relevance.

Equally important is what we do once the site is launched. We help you to articulate your website goals and translate them into key performance indicators. We can monitor your metrics and adjust your code and content to increase the effectiveness of your web presence.

Search engine marketing is one of the most important strategies for your web marketing. We have the expertise to develop search engine friendly websites that will align with your business goals.

Four Ways To Maximize Your Web Site for Marketing

Dori gave a talk at IABC’s February independents’ lunch. She discussed search engine optimization (SEO) and gave advice on how to make sure your Web site is set up for optimal marketing.

Here’s a summary of her talk with some marketing insight added by Stern Communication, which arranged the talk.