Website design is one of the most misunderstood concepts of our time. Why wouldn't it be? The field has evolved from the layout of simple, static, single-sized pages to the design of complex interactive experiences now playing on devices that fit in your pocket to screens that hang on the wall. Often this task is so complex that it requires multiple specialists.
What defines a visual web experience? Obviously the fonts, color palette and imagery. But also the path followed to access the information, the selection of media used to present it, the format used to present it, and the controls provided to the visitor to access or manage the information. The proper pairing of all these options requires a precise understanding of the information, the audience, and the goals of the website. There are no 'one-size-fits-all' solutions, and no templated solutions.
What makes one website so much easier to use than another? The answer is found in the field of interaction design. Designing with the end-user in mind, determining the most intuitive way to find content, and developing the user experience are the skills of the designer. Going beyond effective navigation, they determine the best way to present the content across your website.
SoH prides itself on being able to navigate through this sea of options to arrive at designs that are clean, intuitive, functional, user-centric, and creative. Through our agile and collaborative design process we design websites that provide a unique and enjoyable online experience to every visitor. Our process examines the needs of your audience and the types of content on your site to develop visual and interaction design best suited to your audience.
- Persona development
- User experience
- Architecture and navigation
- Vocabularies and taxonomies
- Graphical interface